Why Your Board Isn't Fundraising (And What Actually Works) —
The Board Moves Method: A Trust-Centered Approach to Board Fundraising
Tuesday, August 25, 2026
10:30 A.M. - 12:30 P.M.
Sobrato Center for Nonprofits- Redwood Shores, Redwood City, CA
330 Twin Dolphin Drive
Bay Room
Redwood City, CA 94065
Presenters:
Katy Giron & Shannon Petrello
About the Program
Many board members want to support fundraising efforts but are unsure what is expected of them or how to participate effectively. The Board Moves Method offers a practical, trust-centered approach that helps board members contribute without feeling pressured to become salespeople.
Through presentation, discussion, and real-world examples, participants will learn how to position board members as door openers, use personal stories to build meaningful connections, map and prioritize their networks, and create clear commitments that support accountability. This interactive session provides a realistic framework for helping boards move from uncertainty to purposeful fundraising action.
About the Presenters
Katy Giron is the founder of Aligned Cause, a Bay Area-based communications and marketing consultancy focused on supporting nonprofits and schools that want to make their brands more recognizable and increase their revenue. Katy is a former in-house executive with more than 15 years of experience helping organizations build trust in their communities, inspire supporters to take action, and drive meaningful growth in their outreach and fundraising. Her expertise spans brand strategy, communications, capital and comprehensive campaigns, group facilitation, and organizational leadership, with a special focus on elevating mission-driven work through clear, values-centered storytelling.
Shannon Petrello is the founder and CEO of The Gravity Collective, a fundraising consultancy based in the Bay Area. She has raised more than $300 million across 40+ nonprofits, directed a $150 million capital campaign, and trained 100+ board members across the country. Shannon works with CEOs, executive directors, fundraising leaders, and boards on major and mega gifts, campaigns, board fundraising, and the leadership behind all of it. She is a speaker and facilitator known for her candor and warmth, and frameworks that move people to act.
Agenda
10:30am-11:00am: Check-in
11:00am-11:10am: Opening Remarks
11:10am-12:00pm: Presentation
12:00pm-12:30pm: Q and A
Pricing
AFPSV Members - $43 *
Future Members - $68 *
* Please note that registration fees include $3 to cover online processing expenses.
